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K.B.J.
Kyle Benjamin Johnson
KyleJohnson910@gmail.com
EDUCATION
2010 Projected Bachelor of Arts: Elon University
Major: Strategic Communications; Minor: Leadership Studies
QUALIFICATIONS
11.07-present
Founder, “Day with the Phoenix,“ Elon University (www.phoenixphanatics.com/kids)
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Mission: Provide medium for Elon athletes to interact with less fortunate, local children to show the power of work ethic and determination and stress the importance of college
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Expanded in fall, 2008 to bring in four additional coordinators
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Planned and executed nine events to date
1.10-3.10
Event Planner, Regional Activity “PR in 3D,” Elon University PRSSA
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Recruited speakers from in-house, agency and creative side of public relations
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Created interactive activity for attendees to gain self-awareness of their personal PR efforts
9.09-12.09
Research Author, “Translating Success in Sports to Children’s Non-Profit Organizations,” Elon Journal
- One of 12 reports published in undergraduate research journal (out of 120+)
- Developed custom methodology to accurately measure success in children’s NPOs
- Found most effective web elements that professional athletes use to connect with NPO audiences
6.08-8.09
Summer Intern, Ogilvy Public Relations Worldwide, Washington, DC
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Worked with Emergency & Risk Communications team inside Social Marketing both summers
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Developed and presented mock proposal to office
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Entrusted with daily media monitoring, research, material development, pitching and brainstorming
9.08-5.09
Account Executive, Live Oak Communications, Elon University
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Elon’s student-run, full-service communications agency
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Worked with Earth Share of North Carolina for two separate campaigns
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Campout! Carolina campaign saw 2008 registration triple that of 2007
12.08-3.09
Event Planner, Regional Activity “PR Outside the Box,” Elon University PRSSA
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Recruited speakers from Washington, DC, Atlanta, GA, Raleigh, NC and Harrisonburg, VA
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Obtained corporate sponsorship from Capital Ford of Raleigh, NC
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Coordinated itinerary while introducing speakers to attendees
9.08-12.08
Consultant, Alamance Community College, Burlington, NC
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Integrated into Strategic Writing & Presentation course
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Updated ACC’s image and copy materials to better attract target students
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Presented all work completed during semester to class and other clients
3.08-5.08
Promotional Video for the United Way of Alamance County, NC
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Independent, Pro bono video project
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Organization looking to gain corporate and private sponsorship from community
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Set up and conducted numerous interviews as well as halped edite final piece
SKILLS
Creative: Adobe Photoshop, Dreamweaver, Illustrator, Flash; Quark; Final Cut Pro; CAD Software
Social: WordPress, Twitter, LinkedIn, Facebook, Picasa, Youtube
HONORS
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Lambda Pi Eta: National Communications Honors Society
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Omicron Delta Kappa: National Leadership Honors Society
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Student Advisory Board for Dean of School of Communications, 2009/2010
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2009 Betsy Plank/PRSA National Scholarship recipient
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Presidential Service Award for presentation at 2008 PRSSA National Conference
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President’s List: Spring 2008
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Dean’s List all ther semesters
ACTIVITIES
Chapter President: PRSSA
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Hosted Chapter’s fourth nationally recognized regional activity (between 10-20 chosen annually)
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2008/2009 Director of Professional Development
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Brought in professionals to speak at chapter meetings
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Continued the development of a mentorship program with Tar Heel PRSA chapter
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2008 National Conference in Detroit, MI
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2009 National Assembly in New Orleans, LA
